How to Create an Unforgettable Website

Play

Learn what really matters in building a website that your users will love. You’ll get proven strategies and creative ideas to engage your users and to drive sales for your business.

7 lessons, 8 videos, 3 articles

What you’ll learn

What you’ll learn in Create an Unforgettable Website

Learn how to design and build a truly engaging website.

  • You will learn where to start when designing your site. You will know what really matters, if you should outsource, and the best tools to get started if you want to do it yourself.
  • You will discover the strategies to make your website unforgettable. You will learn how to make a real difference by focusing on your users and what they want to achieve.
  • You will learn how to make users love your website and your products by following the strategies of successful brands.

Create a website your users will fall in love with

Build a truly great website. This course will explain what makes for an awesome website.  It will highlight the decisions you need to make before getting started and give you some tools to help you get going.

Learn how to make users fall in love with your website and your business. And learn what you must include at the top of your first page.

Learn from four online marketing experts their proven techniques for making a website successful.

Learn from the brilliant online marketing stories of famous brands including GoPro, Rolex, and Buzzfeed, and discover how to apply them to your business.

Watch a sample video from the course

Play

Create an Unforgettable Website Content

Where do you start when you are designing your website? How do you go about building it? In this lesson, you will learn the most important goals your website needs to achieve. You will also discover who should build your website and some cheap tools you can use to get your website up and running. 

(7:47, 3 videos)

Having a great website isn’t enough. Nowadays, online audiences are fleeting – you only have a few seconds to grab the attention of your audience. So you need an unforgettable website! One that will instantly grab the attention of your audience, hold their interest and lead them to taking action. In this lesson you will learn the important steps to making an unforgettable and highly effective website for your business. 

(9:20, 3 videos)

If your website is cluttered or unattractive, people are less likely to engage with it. In this video, you will learn the most important aspects that you need to cover to make sure the user experience is as seamless as possible. 

(3:45, 1 video)

In this lesson, you will learn how to design a great and effective website by focusing on your users and what they are trying to accomplish. You will learn the basics of designing a website that will drive your business ahead.

(5:53, 1 video)

What’s better than positive word-of-mouth? This article will show you 7 creative things you can do with your website to make your audience fall in love with you.

(1 article)

This article focuses on 5 famous brands that took content marketing to the next level. Learn from the stories of GoPro, Rolex, Buzzfeed and more… While these are success stories from larger businesses, there are valuable lessons that you can apply to your own small startup.

(1 article)

In this article, you will learn the 5 most common mistakes people make when launching and managing a website. You will discover what you must do to avoid them. 

(1 article)

Instructors

Kristen Ransom

Digital design expert

Kristen Ransom is the CEO and Founder of IncluDe Software Development Company. She founded IncluDe with the goal of providing graphically stunning digital design services to minority and woman-owned businesses. Through IncluDe, Kristen and her team work closely with clients to create a digital experience that tells the client’s unique story.

She aims to use IncluDe to combine her passion for tech and activism to provide a wealth of technical expertise to a diverse set of clients.

Phillip Greenwald

Digital expert & startup entrepreneur

Phil Greenwald is the founder and CEO of Code Undercover, a company that teaches people how to code by building their product ideas with them. Whether this means teaching about servers, user experience design, or basic app development, Code Undercover empowers innovators to build their own minimum viable product by teaching them one-on-one how to code it.

Phil has lectured on coding at Boston College, Tufts, MassChallenge, Harvard Business School, and teaches regularly at the Harvard Innovation lab on web and mobile App development.

Matt Ferrer

Digital marketing  expert

Matthew Ferrer has been interested in studying and making visual art for as long as he remembers, and has been doing it professionally over the past 7 years.

Matthew relies on technology-driven methods, constant self-improvement and the practical digital marketing logic to present the visual answers to the most complex UI/UX problems facing the consumer and businesses alike.

He is currently a senior project manager at WebsiteBoston.com, one of the industry leading digital marketing and website design services in Boston. He manages a team of design and programming experts to create exceptional websites based on highest quality design aesthetics and effective marketing objectives.

Eva Kaniasty

User experience expert

Eva Kaniasty is the founder of Red Pill UX, a user experience design consultancy located in Boston. She’s worked in a range of industries, including healthcare, education, and high tech. In her work, her number one concern is making technology easier for people to use, regardless of product or domain. She received her Master’s from Bentley University in 2007, serves on the board of UXPA Boston, and is a repeat presenter at local and national conferences.

Triangulation is one of Eva’s favorite words, which explains how she combined 3 unrelated interests – psychology, technology, and giving advice – into a career in user experience. Her current interests include visualizing user research results, public speaking, and accomplishing the impossible. In her free time, Eva cultivates her design sensibilities through photography.

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