Unleash the Power of Email Marketing
Every business needs an email marketing strategy. Learn how to build your own email campaigns, how to optimize your results, grow your list and more.
7 lessons, 12 videos (47m)
What you’ll learn
What you’ll learn in Unleash the Power of Email Marketing
You will learn how email marketing can take your business to the next level.
Emails are your #1 most cost effective marketing tool
Discover the massive profit potential of email marketing. Email marketing has consistently shown itself to be much more profitable for small businesses than social media or online advertising.
Understand email marketing quickly with this course. You will discover how you can get much better results running true email campaigns as opposed to casually sending a few emails.
Learn the best email marketing practices and actionable strategies that will boost your business. You’ll discover how you can quickly build an email list, keep your audience engaged, make sales and drive profits.
Watch a sample video from the course
Unleash the Power of Email Marketing Content
What is email marketing? Why does your business need it? In this lesson, digital marketing expert Bryan Caplan will show you why email marketing is the most cost effective way to drive sales and grow your business. You will learn some mind blowing stats about emails that will show you why every small business should take advantage of this incredibly powerful and profitable marketing tool.
(6:53, 3 videos)
Open rate, click rate, bounce rate… What does that all mean? In this video, you will learn the most important email marketing metrics. You will discover the ones that you should prioritize and how to improve them to keep your email audience engaged, visiting your website and buying your products and services.
(6:54, 1 video)
Having great looking emails is just one piece of the puzzle. In this lesson, you will discover the most important elements that make a successful email campaign. From coming up with great subject lines to having clear calls to actions, Bryan Caplan will show you the most important elements to build a bulletproof email campaign, including 5 small actionable things you can do today.
(6:21, 2 videos)
Learn 3 proven tips to boost your email marketing campaigns. You will also discover why mobile is so important and why you absolutely need to have mobile responsive emails.
(4:57, 2 videos)
If you built a great email but you have no one to send it to then you have a problem. In this lesson, you will discover 28 creative and effective ways to grow your email list and get the right people in front of your campaigns. It’s probably easier than you think to quickly build your email list, but the sooner you start applying these techniques the faster you will build your list.
(12:05, 2 videos)
The #1 reason people are not using email marketing is because they think it is too time consuming. It doesn’t have to be! From using a master template to being organized and working in batches, Bryan Caplan gives you 5 time saving tips you can use with your email campaigns.
(2:33, 1 video)
Learn why events are a great way to boost your business and how to unlock their real potential. You’ll discover how to use emails to build excitement and get people to show up.
(7:29, 1 video)
Digital marketing expert
Bryan Caplan helps businesses elevate their digital marketing. Award-winning CEO of BJC Branding and a professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics.
Bryan has provided digital marketing strategy to well over 1,000 businesses since 2010 and is a guest lecturer at Suffolk University School of Business. He is also a contributing columnist to several publications including GoDaddy, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.
Get unlimited access to all these popular courses
How BusinessTown is helping people start their own business:
How BusinessTown is helping people start their own business:
Learn how to start a business with our video courses
Templates & more
Get expert answers
Frequently asked questions:
BusinessTown is an e-learning platform built for people interested in starting and running a business.
On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.
No matter what you want to learn or where you are on your business journey, there is a course for you.
Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right.
The courses are available anywhere, anytime, on any device, and you can take them at your own pace.
Create your BusinessTown account to get started and try BusinessTown free for 7 days.
BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.
You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have.
BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.
We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.
If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section.
If you have any questions, email us at firstname.lastname@example.org. We are more than happy to help!
BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!
Looking for a business idea? Why don’t you check out our course How to Find a Business Idea.
Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.
Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101.
Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.
Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.
Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.
Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.
Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.
Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.
No matter where you are on your business journey, there is a course for you.
On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business.
Our most popular tools include:
The Ultimate Startup Checklist, 18 pages
The 300 Best Small Business Ideas ebook, 105 pages
The Complete Business Plan Template, 29 pages
Complete Sample Business Plan, 35 pages
Sample Marketing Plan Under $2k, 12 pages
One Page Marketing Plan Template
One Page Sample Marketing Plan
50 Guerilla Marketing Tactics Worksheet, 8 pages
Business Idea Evaluation Worksheet
8 Basic Steps to Making the Sale Template
Sales Presentations that Your Customers Will Love Template
Sales Presentation Sample Dialog
50 Ways to Generate Endless Sales Leads Worksheet
Cold Calling Script Template and Sample
Emails that Land Sales Template and Sample
Voicemails that Get Callbacks Template and Sample
Income Statement Templates and Samples
Balance Sheet Templates and Samples
Cash Flow Templates and Samples
Calculate Depreciation Template
Key Financial Ratios Sample
How I Started a Successful Business with No Money and No Experience, Case Study
Key Questions to Select the Best Business Idea Worksheet
Validate Your Business Idea Worksheet
Using the 6-Step Approach to Choose a Business Idea Case Study
21 Easy-to-Start Part-Time Business Ideas Guide
42 Home-Based Businesses You Can Start Guide
Why I Repeatedly Changed the Legal Entity of My Business, Case Study
Evaluate Customer Segments and Competitors Worksheet
Differentiate Your Business from Competitors Worksheet
How I Differentiated My First Business in a Crowded Marketplace, Case Study
Creating a Press Release Template and Sample
Marketing Bob’s Rent-A-Bike, Case Study
Planning, Designing and Creating Your Website Worksheet
Search Engine Optimization Worksheet
50 Blog Post Ideas Worksheet
50 Creative Online Marketing Ideas Worksheet
Evaluate Potential Names for Your Business Worksheet
How I Financed Buying a Business Case Study
Cover Letter to Seek Financing Sample
Collection Letter Samples
The Four Quadrant Theory of Time Management Graphic
BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise.
You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.
Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.
By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.
What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.
So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.
Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.